EMBRACE YOUR BELIEFS WITH A RESOUNDING 'YES!' Juicy Couture has introduced OUI, the latest addition to its Eau de Parfum collection, making a bold statement in the fragrance industry. This lively, dynamic, and refreshing scent is not only here to stay but is set to revolutionize the brand's legacy. Unveiled in 2018—a pivotal year in the movement for women's rights and equality—OUI encourages us to proclaim 'YES.' These two powerful letters embody strength, inviting us to reaffirm our femininity, chase our ambitions, and voice our genuine emotions. With this new release, JUICY COUTURE reaches out to rebellious, spirited, hardworking women—mothers, daughters, and all the female warriors around the globe who are beginning to see their struggles bear fruit.

THE FRAGRANCE PROFILE... This scent unfolds in three distinct yet harmoniously blended stages: a fruity opening, a delicately floral core, and a warm, sensual base. This electrifying mix results in an enticing and irresistible perfume.

AN EYE-CATCHING BOTTLE. True to the brand’s style, the fragrance is housed in a uniquely designed bottle. Crafted from glass, it features a dual-tone design—red at the bottom and bubblegum pink at the top. A striking diamond-cut facet accentuates the bottle, while a golden charm adorned with the fragrance's name elegantly wraps around its neck.

A DASH OF AUDACITY FOR EVERYDAY LIFE. The delightful fragrance notes offer versatility, making it an ideal accompaniment for everyday wear and providing the necessary boost to tackle your day. It's the perfect accessory for women leading energetic lives!