WubbaNub has teamed up with best-selling author and The Tonight Show host, Jimmy Fallon, to bring his character DADA Moo Cow to life.

DADA Moo Cow is based on Jimmy Fallon’s #1 New York Times bestselling book, Your Baby’s First Word Will Be DADA (Macmillan). Copyright St. James Place, Inc. All rights reserved. Illustrations by Miguel Ordóñez. *Book sold separately by Macmillan Publishers.

The book is a hilarious account of every father’s secret campaign to ensure that their baby’s first word is Dada, not Mama. Your Baby’s First Word Will Be DADA was inspired by Jimmy Fallon’s daughter, Winnie Rose. Her first word was “Mama!”

The WubbaNub DADA Moo Cow brings this clever book to life with his googly eyes and spots that are sure to make your baby giggle! The unique style of the WubbaNub pacifier allows it to remain close and easily positioned by the baby.